12
Oct 09

There is no room at the top for the hired help

Avinash Kaushik recently addressed a question perenially on our minds — how to make more money as a web analyst — by offering some very specific advice on how to choose a career path in web analytics based on your strengths and aspirations.  It’s a long post but definitely worth a read if you’re in the field.

But the subject of career path has been on my mind for awhile. Over time I’ve observed that most companies (or possibly business units if we’re talking about very large organizations) offer a rock-star career path for only one specific skillset. That is, before you can answer the question “How can I get ahead?” you’ve got to answer the question Continue reading →


12
Oct 09

I have pictures, I have proof… I’m surrounded by the mentally ill

This is a photo I snapped at a previous job from the 14th-floor breakroom in one of the highrise buildings in downtown Dallas. Being a psychologist myself, I take the subject of mental health very seriously. That said, just take a close look at the pic:

Schizophrenia/Bipolar Disorder Research Flyer

Alright, let’s step through the implications of this observation logically:

Continue reading →


12
Oct 09

Omniture SiteCatalyst Variables 101

Data analysis begins with understanding the available data. To social scientists, this usually involves understanding your data type — nominal, ordinal, scalar, ratio. Web analysts, however, must always be concerned with the level of measurement as well — page level, session level, user level. If Omniture SiteCatalyst is your data source, understanding SiteCatalyst’s levels of measurement is key to being a good analyst. Those esoteric SiteCatalyst variables: sProps, Success Variables, and eVars, are easy to remember once you’ve seen their levels of measurement and Continue reading →


01
Feb 09

Jeb’s Macaroni and Cheese

In my experience, mac and cheese from a box tends to beat most of the recipes for homemade you’ll find on the Internet.  This version starts with a standard Bechamel sauce, then adds some spices and three different kinds of cheese to give it a little more flavor and color.  The addition of a few toppings give the dish some texture make it an acceptable meal for grown-ups.  The kids and the guests alike will love it.

Base:

  • 1 pound cavatappi, macaroni, or rotini pasta, cooked al dente
  • 6 TBS butter
  • 1/2 C all-purpose flour
  • 4 C milk, warmed
  • 3 oz Colby Jack cheese
  • 6 oz Medium or Sharp Cheddar cheese
  • 6 oz Muenster cheese

Spices:

  • 2 tsp kosher salt (1 tsp if using iodized)
  • 1/4 tsp pepper
  • 2 tsp paprika
  • 1/2 tsp turmeric
  • 1 tsp dry mustard
  • 1/4 tsp nutmeg
  • 1/2 tsp Worcestershire sauce
  • 1/4 tsp cayenne pepper (optional)
  • 1/4 tsp Tabasco (optional)

Toppings:

  • 1 C crushed Ruffles potato chips
  • 1 C ham, petite diced (or cut into 1/8 ” cubes) (optional)
  • 1/2 C grated Parmesan (don’t use the canned stuff, but pre-grated is fine)

Preparation:

  • Heat oven to 350 F.
  • Cook pasta al dente, per package directions, and set aside.
  • Warm 4C milk (the microwave works great for this)
  • Melt 6 TBS butter in a large saucepan or pot (3+ quarts) over medium heat. Add flour and stir constantly with a whisk for 2-3 minutes until you get some tawny color, but stop short of tan or brown.
  • Slowly whisk in the warm milk and bring to a boil, stirring constantly for the next 2 to 4 minutes.  The mixture mixture will continue to thicken as the heat increases.
  • While stirring, add in spices: salt, pepper, paprika, turmeric, mustard, nutmeg, Worcestershire sauce, and (optionally) cayenne and Tabasco. (Note that with all the cheese, the cayenne and Tabasco won’t make the dish too spicy even for the kids, but then again, cayenne isn’t for everyone.)
  • Stir in the Colby Jack, Cheddar, and Muenster cheeses until melted.
  • Pour as much of the cheese sauce as you want (but probably not all of it) over the cooked noodles. Add mixture to a casserole dish.
  • Sprinkle the chips, bacon, and Parmesan on top and bake for 35 minutes. Let rest 10 minutes and serve.

01
Jan 09

Green chile cornbread muffins

Great cornbread recipe from my mother-in-law.  I made a couple of changes… namely, the addition of canned green chiles and going with muffins instead of one big pan.  This recipe is fantastic: the cornbread muffins are crispy and buttery on the outside, moist (and buttery) on the inside.  Continue reading →