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	<title>Jeb Stone &#62; Analytics PhD &#187; Net Promoter</title>
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	<description>Observation, commentary, and helpful hints at the intersection of web analytics and social science</description>
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		<title>Why &#8220;The One Number You Need To Grow&#8221; is one number you should probably avoid</title>
		<link>http://jebstone.com/2009/10/the-one-number-you-need-to-grow-is-one-number-you-should-probably-avoid/</link>
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		<pubDate>Sat, 17 Oct 2009 08:10:11 +0000</pubDate>
		<dc:creator>jebstone</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Online Dating]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Net Promoter]]></category>

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		<description><![CDATA[In 2003, Frederick Reichheld published a Harvard Business Review article entitled The One Number You Need to Grow.  Reichheld&#8217;s article described a method for computing a simple, easy-to-understand customer satisfaction metric called the Net Promoter Score &#8212; and ushered in a flavor-of-the-month management practice that has left a bad taste in the mouth of academics [...]]]></description>
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