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	<title>Jeb Stone &#62; Analytics PhD &#187; Sitecatalyst</title>
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	<description>Observation, commentary, and helpful hints at the intersection of web analytics and social science</description>
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		<title>What it takes to compete (and win!) on analytics</title>
		<link>http://jebstone.com/2009/10/what-it-takes-to-compete-and-win-on-analytics/</link>
		<comments>http://jebstone.com/2009/10/what-it-takes-to-compete-and-win-on-analytics/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 04:33:31 +0000</pubDate>
		<dc:creator>jebstone</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Sitecatalyst]]></category>

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		<description><![CDATA[Things have come a long way since the days of analyzing Web server logs (raise your hand if you were at THAT party.) Web analytics tools like Google Analytics, SiteCatalyst, and WebtrendsAnalytics have brought basic site tracking and reporting to the masses, often with little more than dropping some javascript on the page.  Closer to [...]]]></description>
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		<title>Omniture SiteCatalyst Variables 101</title>
		<link>http://jebstone.com/2009/10/omniture-sitecatalyst-variables-101/</link>
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		<pubDate>Mon, 12 Oct 2009 06:12:54 +0000</pubDate>
		<dc:creator>jebstone</dc:creator>
				<category><![CDATA[Tools & Techniques]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Sitecatalyst]]></category>

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		<description><![CDATA[Data analysis begins with understanding the available data. To social scientists, this usually involves understanding your data type &#8212; nominal, ordinal, scalar, ratio. Web analysts, however, must always be concerned with the level of measurement as well &#8212; page level, session level, user level. If Omniture SiteCatalyst is your data source, understanding SiteCatalyst&#8217;s levels of [...]]]></description>
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